The festival was an immersive coffee experience at the Festival Pavilion at Fort Mason Center For Arts & Culture. The coffee culture was alive with more than 90 curated roasters and exhibitors. Sample coffee concoctions, teas and related products for a party atmosphere with live musical entertainment.
Ironically billed as a “Coffee Festival”, we found thousands of attendees were very interested in teas! Attendees were sampling popular Ringtons teas poured piping hot from FORLIFE Glass Teapot and signing up for our new Loyal Tea program. As it turns out many attendees do drink tea – even though as couples their other half prefers coffee. Our Breakfast Tea, Earl Grey and Green Tea & Citrus Infusion were the tea winners, but the Creamed Lemon Honey samples was the big honey winner and created a lot of curiosity, as many had never tried a creamed honey. When combined with the tea samples, many bought the combination of tea & the honey.